Get wow-worthy volume plus irresistible length with Lash Intensity® Mascara. The mascara features a specially designed, asymmetrical Double Impact™ brush for lashes that look multiplied and exaggerated with all-day wear that resists smudging. Plus, mineral-rich, high-impact pigment delivers the perfect shade of black for standout lashes.

• Just like your hair, “styling” your lashes every day can take a toll. So Lash Intensity® Mascara is formulated with Pro Vitamin B5 to help protect, condition and strengthen lashes. Pro Vitamin B5 is commonly used in shampoos and conditioners to attract moisture in the air and bind it to the hair.
• Our mascara also is formulated with an emollient fatty-acid compound shown to bind 170% of its weight in water to help prevent lash breakage during makeup removal.
• Plus, the formula contains vitamin E, a well-known protective antioxidant.

For volume:

The mascara brush’s short bristles are designed as the “volume zone” to create a formula reservoir. Plus, a single reservoir row is incorporated without bristles to allow additional formula pickup. With every coat, a healthy dose of mascara gets deposited from the reservoir to the root of lashes to help build volume.
For length:

The longer bristles of the mascara brush create a “combing zone” designed to give each lash intense individual attention. With each stroke of the brush, precisely placed bristles are engineered to stretch and extend the formula, hugging lashes all the way from the root up to and beyond the very tip.

• Place brush at root of lashes and use a back-and-forth motion as you work the brush along the length of the lashes.
• Follow up by rotating the brush 180 degrees as you sweep from root to tip to help the dual brush zones work through the lashes.

We're proud of all our products and are committed to offering you only the highest-quality, most effective products – so we're very happy when others recognize our products and when our customers agree with us! Here are some of the awards and media mentions for this product.

• Gently wiggling your mascara wand in a back-and-forth motion from root to tip can help separate lashes while helping them look longer and thicker.
• If applying more than one coat of mascara, do one eye at a time to ensure the mascara doesn’t dry between coats, which can lead to clumping.
• Curl lashes to really open up eyes and make lashes more visible. It’s better to curl lashes first to make mascara easier to apply and help prevent lashes from sticking to the curler and causing breakage. But if you curl your lashes after mascara, just be sure the mascara is completely dry first.
• Two or more light strokes of mascara are better than a thick, heavy one, especially if you’re going for a more natural look.
• Don’t pump the tube – the only thing that does is force more air inside, which can end up drying out the formula. Instead, slowly remove the wand from the tube, and if another coat is needed, slowly put it back in and take it out instead of using a vigorous pumping action.